Privacy Policy

This policy explains what STYLD AI Inc. ("STYLD", "we", "us") collects when you use the STYLD iOS app and the services behind it (together, the "Service"), what we do with it, who else sees it, and what you can do about it. The short version: your photos go up once so the clothes in them can be cut out, you choose whether our copy stays, and nothing about you is sold to anyone.

What changed in this version

• You can now keep your photos on your phone. Once a photo's pieces are cut out, our copy is deleted. Section 2.
• Face privacy is described the way it works: faces are blacked out on your phone before upload. Section 2.
• The stylist can read your calendar, reminders, weather and surroundings on your phone. What reaches our servers is listed. Section 3.
• Session recordings are described accurately, including which screens are masked and which are not. Section 5.
• The list of who receives your data is current. Section 6.

1. Who we are

STYLD AI Inc. is a Canadian company. We are the controller of the personal information described here. Reach us at support@styldai.com.

2. What we collect

2.1 Your account

• Your email address, and a password if you sign up with email. We send a verification code to that address.
• If you sign in with Apple, the name and email Apple shares with us. If you choose Hide My Email, we only see the relay address.
• Sign-in tokens, kept securely on your phone, so you stay signed in.
• Answers you give during onboarding and in Settings: the kinds of clothes you wear, your aesthetic, your age range, your goal, and which notifications you want.

2.2 Your closet

• Photos you add, including photos the app finds in your camera roll and photos you crop from a group shot. The camera roll is read on your phone. Only the photos you choose leave the device.
• Pieces cut out of those photos, with their category, colour, tags and other descriptions we generate.
• Fits you build, save, wear or plan, and the days you wore them.
• Corrections you make to the stylist's reading of your closet, kept on your phone and sent only with the message they correct.

Where your photos live is your choice. By default, photos you add are kept on our servers so your closet follows you to a new phone. In Settings, under Your photos, you can choose to keep them on this phone instead. With that on, each new photo goes up once so its pieces can be cut out, and our copy is then deleted. The app shows you a dated receipt when the server confirms the deletion. Photos already on our servers are moved to your phone and deleted from ours when you turn it on. The copies on your phone are then the only copies; they are backed up with your phone to your iCloud, not to us.

2.3 Your face and your look

• Selfie. If you add one, it is used as the reference for try-on renders and for nothing else. It is stored with your account and used each time a try-on is rendered. Remove it in Settings under Try-on at any time; it is deleted when you do.
• Saved looks. Try-on renders you choose to keep as a look are stored with your account. Deleting one deletes it.
• Face privacy. Turn on Keep my face private and any face in a photo you add is blacked out on your phone before the photo is uploaded. Try-ons then render on a look without your face. Skipping the selfie alone does not do this; the setting has to be on.

2.4 Style signals

On your phone, the app builds a compact description of each piece so the closet can be searched and fits can be ranked. That description is backed up so it survives a reinstall: with us if your photos are on our servers, or to your own iCloud if you keep photos on your phone. A summary of your taste (which pieces you pair, what you wore recently, what suits which occasion) is sent with each stylist request and is not stored by us. The detail behind it stays on your phone.

2.5 Purchases

Apple processes every payment. We receive your subscription status, your credit balance and grants, and transaction identifiers from Apple and our subscription provider. We never see your card.

2.6 Device and usage

• iPhone model, iOS version, app version, locale and time zone.
• The actions you take in the app: uploads, fits worn, stylist messages sent, purchases, sign-ins. Each carries a pseudonymous id tied to your account.
• Crash reports and error logs from the app and from our servers.
• Session recordings. See section 5.

3. What the stylist reads, and what reaches us

The stylist works from context the app assembles on your phone. Most of it stays there. This is what a stylist request carries to our servers:

• Your message, plus the pieces from your closet the app thinks are relevant to it.
• The day. Local date, time of day, season and time zone.
• Weather, if you allowed location or typed a city. Temperature, conditions and whether rain is expected. Not your coordinates.
• The feel of the area around you, if you allowed location: a few coarse words like "shops, cafes, park". The app works this out on your phone and keeps no record of the places themselves. Where you are is never sent to us.
• Up to three plans for the day, if you connected your calendar or reminders, or typed a plan. These are short titles, sent only with a fit request that uses them.
• The taste summary described in 2.4.

Each connection is off until you turn it on, and each can be turned off in Settings. You can see the exact context behind any answer from the stylist's What I'm working from panel in the app.

To get weather and read the area, your phone sends your approximate location to a weather service and to Apple's map service directly. Neither request carries your account.

4. How we use it

• To run the app: sign you in, build and sync your closet, pick a fit each morning, render try-ons, answer the stylist.
• To process your photos: cutting out pieces, describing them, generating fits, rendering try-ons. Some of this is done by AI providers working for us; section 6 explains.
• To check uploads and stylist messages against our content rules, automatically.
• To find things to buy when you ask. The search uses a description of the piece, never your photos, name or location.
• To manage your plan, credits and purchases.
• To understand how the app is used and fix what breaks.
• To send you notifications you asked for, and support and service emails.
• To keep the Service secure, meet legal obligations and enforce our Terms.

We do not use your photos, your face or your closet to train AI models, and our agreements with our AI providers do not allow them to either.

5. Analytics, session recordings and crash reports

The app sends us only the events we choose to record, under a pseudonymous id. There are no advertising SDKs and no cross-app tracking.

Session recordings. In shipped builds, the app records your session as a series of screenshots so we can watch back how a screen was used and find what confused people. Recording pauses while photos are being uploaded. Sign-up, sign-in and verification fields, purchase screens, and the screens where photos are found and reviewed during import are masked. Your closet, fits and try-on renders may otherwise appear in a recording. If you keep photos on your phone, the screens that show them are masked too. Email support@styldai.com to have your recordings deleted or to opt out.

Crash reports. Crashes and errors in the app, and logs from our servers, are collected so we can fix them. They carry technical detail, not your photos.

Purchase events. Purchases and renewals are recorded against your pseudonymous id so we can read revenue against usage. This never includes your card.

6. Who else sees your data

We do not sell personal information and we do not share it for advertising. We use service providers to run STYLD, each under an agreement that limits what they may do with your data to the work we hire them for.

Where the app can do a job on your phone, it does. Finding clothes in your camera roll, detecting faces, building the descriptions in 2.4, reading your calendar and reminders, and reading the area around you all run on the device.

Retailers the stylist links to are separate businesses with their own privacy policies. We do not tell them who you are.

We may also disclose information if the law requires it, to protect our rights or someone's safety, or as part of a merger or sale of the company, in which case this policy continues to apply until you are told otherwise. Email us if you want the current list of providers.

7. Your choices

• Your photos. Keep them on your phone or on our servers. Settings, Your photos.
• Your face. Add, change or remove your selfie, and turn face privacy on or off. Settings, Try-on.
• The stylist's connections. Location, calendar and reminders are off until you turn them on, and can be turned off in Settings or in iOS Settings.
• Notifications. Choose what we send, or turn them off, in Settings or in iOS Settings. Product news is off unless you opt in.
• Your closet. Edit or delete any piece, fit or look at any time.
• Session recordings. Email us to opt out or to have them deleted.
• Your account. Delete it in Settings, under Account. Everything in section 8 follows.
• Your rights. Depending on where you live, you may have the right to access, correct, delete or export your information, to restrict or object to how we use it, and to complain to a regulator. Email us and we will act on it within the time the law gives us. We will not treat you differently for asking.

8. How long we keep it

• While you have an account, we keep what you have added and what the app has made from it.
• When you delete a photo, a piece, a selfie or a look, it is removed from active storage immediately. Backup copies clear within seven days.
• When you choose to keep photos on your phone, each server copy is deleted once its pieces are cut out, and you are shown the receipt.
• When you delete your account, your closet, photos, selfie, looks, preferences and sign-in are deleted from active systems and the app clears everything it stored on your phone. Backup copies clear within seven days. Purchase records stay with Apple and our subscription provider as long as they keep them.
• Session recordings are deleted after 30 days. Analytics events and crash reports are kept under a pseudonymous id and deleted when you ask us to. Aggregate statistics that identify no one may be kept.
• We keep what we must to meet legal obligations or resolve disputes.

9. Security

Everything travels encrypted. Photos are served only to a signed-in account, through authenticated requests or short-lived links. Sign-in tokens are stored securely on your phone. Access to our systems follows least privilege and is logged. No system is perfectly secure; if you think something has gone wrong with your account, tell us straight away.

10. Where your data goes

We operate from Canada and our servers are in the United States. Our providers process data in the United States and elsewhere. Where information crosses borders we rely on contractual safeguards, including Standard Contractual Clauses where they apply.

11. Children

STYLD is not for children under 13 and we do not knowingly collect their information. If you believe a child has an account, email us and we will delete it.

12. Changes to this policy

When we change what we collect or who we share it with, we update this page and tell you in the app or by email before it takes effect. The date at the top is the date the current version took effect.

13. Contact

STYLD AI Inc.
support@styldai.com